AdSense Terms & Abbreviations . . .

Google uses some terms and abbreviations in their AdSense dashboard. If you're a webmaster and if you're working with AdSense then you should know those terms clearly. If you understand what do these mean, then you will realize what to do to boost your revenue. So guys, let's read the following sentences . . .

The most confusing terms of AdSense belong to the performance overview section. And I'm gonna make it clear for you . . .

ESTIMATED EARNINGS  |  Subject to change

This is the estimated earnings for a particular period (Maybe one day or one week or as per your selection in the period section) and it can be changed automatically. Though it doesn't change much. In most of the cases estimated earnings remain same even when it's finalized. But sometimes you may experience change only by few cents.

PAGE VIEWS  |  The views of your site's pages by visitors

The number of time a user views your page displaying AdSense Ads. AdSense will count only one view even if there are multiple ads. 

IMPRESSIONS  |  The number of Ads displayed 

An impression is counted for each ad requested that returns at least one ad to the website. For example - your site contains 3 ads. If your site is viewed for 10 times and all the ads are displayed properly, then your impression will be 30. 



CLICKS  |  The number of times that a user clicked on your ads

There is nothing more to write about. But I would like to suggest you to be aware of few things:

• Never click the ads of your own site even not to test

• Never encourage someone to click on your ads

CTR  |  Click Through Rate

• Page CTR : The number of ads clicked divided by the number of page views.

• Impression CTR : The number of ads clicked divided by the number of ad impressions. 

CPC  |  Cost per Click

The amount that an advertiser pays for each click. You can calculate it as - Estimated Earnings divided by the number of clicks made by the visitors.

RPM  |  Revenue per Thousand Impressions

• Page RPM: The average earnings per thousand page views. Mathematically you can say, Page RPM = (Estimated Earnings/ Number of Page Views) * 1000.

• Impression RPM: The average earnings per thousand impressions. Or you can say, Impression RPM = (Estimated Earnings / Impressions) * 1000.  

I've modified the explanations little bit. If you would like to read the terms directly as Google says, then read this help page and scroll down to the Performance section . . .

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